What are the main types of IP protection? – 4:40

What can I assert as a trademark? – 6:11

What’s the deal with the ™ and ® symbols? – 7:45

What makes a mark protectable? – 9:16

Do I need to register my mark? – 14:45

What are the benefits and limitations of registration? – 16:14

When should I consider submitting a trademark application? – 18:51

What does the registration process look like? – 20:57

What should I watch out for post-registration? – 29:29

How do I maintain my registration? – 30:44

What is trademark infringement? – 31:58

What should I do if I receive a cease-and-desist letter? – 33:10

What should I do if someone is infringing on my mark? – 34:39

What steps can I take to protect my mark? – 35:43